Privacy Policy

Identity and contact details of the controller

The website its pages and sub-domains is owned and run by us, The PSMD Clinic. Owned and operated by PSmd LLP (Partnership No. OC433285) and trading as, The PSMD Clinic. Our registered office Registered Offices: 9 Tudor Close, Cobham, KT11 2PH. We are contactable by telephone on 01932 422498 and email at

Use of personal data collected

PSMD takes the privacy of your information very seriously. We aim to meet current Internet best practice and adhere to UK data protection laws. Our privacy policy below explains how we will collect and use the information you give us. Due to the nature of our services, you will be asked to submit personal information about yourself (e.g. name and email address etc) in order to receive or use our services. By completing our online enquiries forms, live chat forms or providing information to us via email or phone, you are giving consent for us to store and use this information to provide you with the best possible service. Our services are designed to give you the information that you want to receive. These services include information about fertility related services, newsletters and competitions, live chats and information relating to appointments and your enquiry. We will also need personal information to help us identify you when you contact us. When we collect this information we will only do so over a secure connection. We may combine this information with other information that we may hold about you if you are an existing customer, or have made enquiries to us before.

The right to withdraw consent or amend personal details

If you would like to amend your personal details or in fact inform us that you no longer wish for us to keep your personal data, please phone us on 01932 422498 and email at

The use of cookies

What cookies are

A “cookie” is a small text file, containing an anonymous, unique identifier, which is sent from a web server and placed on your computer’s hard drive. Whenever your Internet browser requests a web page from this server, the server detects the cookie. Only the website that placed the cookie on your hard drive can access it. There are two types of cookie. “Session cookies” expire when the web browser is closed at the end of each user session. “Persistent cookies” are stored by browsers and remain there until the sooner of their expiry date or deletion by the user. By clicking the tick box in the pop up that you encountered on first using our website, you signal that you have read this Policy and that you consent to the setting of “cookies” on your computer or device as well as to their subsequent access. This document tells you what they are, why and how we use them and how you can remove them.

Why we use cookies

We use cookies to help us to identify recurrent users and to analyse their use of our website.

Which cookies we use, and why

We use both session and persistent cookies on our website. This section provides details:

Analytic cookies

We use Google Analytics to produce reports of statistical and other information about the use of our website. Google Analytics’ privacy policy is available here. An opt out is available here.

Third party cookies

Our website places third party cookies, from AdForm, AppNexus and Captify, on users devices.

Personal information

We cannot ascertain a user’s identity from the cookie alone, because they are not linked to any personal information of which we are aware. All we know is how unidentified computers use our website and the pages they’ve visited. Should our website in future enable users to set up accounts that are referred to a person’s name, address, phone number, email address or other identifying information, any processing of such personal information will be subject to that person’s consent and undertaken strictly in accordance with the principles established under the Data Protection Act 1998 and any succeeding legislation. Any personal information that we store about you in this way may be linked to the information obtained from cookies.

Managing your cookies

Although most Internet browsers accept cookies automatically, you can usually restrict their use. Instructions for deleting or controlling cookies are usually available from the browser Help menu. We’ve also indicated above how you may opt out of cookies. Online support is also available. For Windows browsers, click here. If you use Apple products, click here. Further information on cookie management is available here. The file names of cookies on this site are set out in this policy. Please note that the deletion of cookies can impede the use of the websites that set them: for example, by slowing access.